Built by traders, for the people who teach trading
Pehchaan Media started because finance creators kept building real audiences and getting bad commercial advice. We fixed our half of that problem.
India's retail investing boom created a generation of finance creators with genuine reach and no infrastructure behind it. Brands wanted access to that audience. Creators wanted revenue that didn't cost them credibility. Almost nobody sat in the middle and understood both sides.
We built the agency we kept wishing existed. Today that means representing more than 200 finance creators, running brand partnerships for fintech companies from brokers to exchanges, and producing the largest ticketed trading summit in the country.
The difference is not our deck. It's that everyone here — founder to editor — trades. We read the same tape our creators read, and we know which brand ask will quietly cost a creator their audience.
- Creators managed
- 200+Creators managed
- Seats, Market Sangam 3.0
- 5,000Seats, Market Sangam 3.0
- Campaigns delivered
- 150+Campaigns delivered
- Summit editions
- 3Summit editions
Who you'll actually deal with
Tanisha Garg
Founder & CEO · NISM Certified Trader
Tanisha built Pehchaan Media from the gap she kept running into: finance creators with real audiences and no one able to translate that into brand revenue without compromising credibility. A NISM Certified Trader, she has spoken at Josh Talks and across industry podcasts, and she still reads the tape.
“Every creator I represent had the audience before they had the business. My job is the second part.”
Four things we don't compromise on
Credibility first
We turn down deals that would cost a creator their audience. That is the whole business.
Say the number
Reach, cost, conversion. No vanity metrics dressed up as outcomes.
Own the room
We build our own properties so our creators aren't renting someone else's stage.
Compliance is craft
Disclosures and risk language done properly, not bolted on at the end.
The properties we own
Two of the places India's traders show up in person — programmed, produced and sold by us.
Come and work with us.
Brands, creators, and partners all start the same way — a note to Collab@pehchaanmedia.com.